Artisanal Craft cultures of India are rich repositories of indigenous tangible and intangible knowledge systems. Many of these are oral, and passed down generations. Some are embedded into crafts processes, material know-how, tools and skills. Still others are encapsulated within rituals, festivals and customs.
Working with craft communities is an enriching experience, full of exploration and discovery. In engaging with artisans, we deeply experience their cultures and traditions. And taking artisanal wares to customers affords us the happy opportunity to transport these cultures to a wider audience.
We believe that in a world that has increasingly become directed towards a mono-culture, conservation of heritage and recognitions accorded to local culture are the way forward for artisanal communities. Join us in our journey as we endeavour to both promote and perpetuate India’s heritage and cultural legacy.